Slam/Dunk for Oreo (original #2)

During the power outage of 2013 Superbowl XLVII, Nabisco's Oreo  team showed what quick thinking and creativity can do.  They didn't get in the first advertising tweet regarding the power outage, but they were pretty close--and, in my opinion, their tweet, "Power Out, No Problem," was a slam/dunk compared to everyone else's.

"Power Out? No Problem"

According to Social Times and Forbes, The Oreo team was together in New York during the game, monitoring social media, including Facebook, Twitter, and Instagram, through a dashboard created by Expion, a social media management software company, for reactions to their Super Bowl Whisper Fight commercial when the power went out.

Oreo used a bad situation during the football game to their advantage.  As it turned out, their power outage tweet was more popular than their original commercial.  Oreo's dunking in the dark tweet was re-tweeted almost 15,000 times gained about 20,000 likes and Facebook and and Oreo's Twitter following increased by 8,000.  I probably would have dunked some oreos if I had some, after that tweet.

Whisper Fight Commercial

I don't believe this was totally accidental.  Oreo is using its social networking correctly.  By hiring a social media management company to create a social media monitoring program/dashboard for them, they were able to see in real time what response/s they were getting to their Super Bowl commercial and to the spontaneous power outage tweet.  If they weren't together monitoring their dashboard, they most likely would have lost the opportunity to create a great ad with their tweet.  I'm sure this shows just the surface of what Oreo is doing to monitor social networks regarding their brand and product and I'm sure Expion was happy to get free publicity from Oreo's slam/dunk tweet.